Handwritten letters for real estate
Estate agents win by being front of mind. A handwritten letter cuts through the flyers and email — it lands on the doormat, gets opened, and starts the conversation that wins the instruction.
99%
of handwritten mail is opened
20%
average email open rate
5×
the response rate of email
How Penned helps
Win more instructions
Reach homeowners on your patch with a personal note that stands out from the usual agency leaflets.
Follow up valuations
A handwritten thank-you after a valuation keeps you a step ahead of the competition.
Farm your area
Consistent, personal touchpoints across a postcode build the familiarity that wins listings.
Turn clients into referrers
New-home congratulations and anniversary notes keep you top of mind for the next move.
When to send
A few of the moments where a handwritten letter makes the difference.
- After a valuation
- Just listed / just sold
- Area farming
- Vendor anniversaries
- Landlord prospecting
Further reading.
What does handwriting signal to your recipient?
Read article →What churn really costs a small business
Read article →Customer retention starts with a good welcome
Read article →Improve Customer Experience and Reduce Churn with Handwritten Letters
Read article →Enhance TrustPilot Ratings with Personalised Handwritten Notes
Read article →The Timeless Elegance of Handwritten Letters: Experience the Personal Touch with Penned
Read article →Ready to make an impression?
Request a free sample pack, or ask us for a quote based on your volume.