Handwritten letters for travel & tourism
Travel is emotional — people remember how a trip made them feel. A handwritten note before departure or after a stay turns a booking into a relationship, and a guest into a returning customer.
99%
of handwritten mail is opened
20%
average email open rate
5×
the response rate of email
How Penned helps
Build pre-trip anticipation
A handwritten welcome before departure sets the tone and makes the whole experience feel considered from the very start.
Thank guests after the trip
A personal note after a stay or tour keeps you front of mind for their next booking — and for referrals.
Drive repeat bookings
Loyalty in travel is won on the details; a genuine, personal touch is what brings travellers back.
Recover from disruption
When a delay or cancellation happens, a sincere handwritten apology carries weight an email never will.
When to send
A few of the moments where a handwritten letter makes the difference.
- Pre-trip welcome
- Post-stay thank-you
- Loyalty & rebooking
- Service recovery
- VIP & concierge
Further reading.
What does handwriting signal to your recipient?
Read article →What churn really costs a small business
Read article →Customer retention starts with a good welcome
Read article →Improve Customer Experience and Reduce Churn with Handwritten Letters
Read article →Enhance TrustPilot Ratings with Personalised Handwritten Notes
Read article →The Timeless Elegance of Handwritten Letters: Experience the Personal Touch with Penned
Read article →Ready to make an impression?
Request a free sample pack, or ask us for a quote based on your volume.